FILM
SHOP
ABOUT
FILM
MANIFESTO
STATUS is a speculative brand exploring a world where gravity gradually loses its influence.
Through fashion, architecture, objects and motion, the project builds a minimalist visual system in which suspension becomes ordinary.
Conceived as a complete creative exercise, STATUS brings together art direction, AI image generation, filmmaking, motion design and editorial design into a single, coherent brand universe.
BRAND FILM
The central narrative of the STATUS universe.
A 30-second speculative fashion film.
Blending AI-generated imagery, motion design and cinematic direction, the film serves as the central piece of the STATUS universe.
PRODUCTS
100% organic & recycled. Made in France
APPLICATIONS
Visual explorations of the STATUS identity across print, editorial and digital environments.
PROCESS
As creative director, Damien Rougier conceived and produced every aspect of the project, from concept development and visual identity to AI imagery, motion design and editorial presentation.
STATUS explores how contemporary creative workflows can converge into a coherent speculative brand experience.
PROCESS
As creative director, Damien Rougier conceived and produced every aspect of the project, from concept development and visual identity to AI imagery, motion design and editorial presentation.
STATUS explores how contemporary creative workflows can converge into a coherent speculative brand experience.
DISTANCE
A state of quiet separation. Space expands, bodies drift apart, and the absence of contact becomes both peaceful and unsettling.
DISABLED
Gravity is switched off. Control gives way to instinct, allowing bodies and objects to move with unexpected freedom.
DISORDER
A new balance emerges from disruption. Objects, spaces and gestures escape convention, creating an elegant sense of controlled chaos.